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Validar Inc. Announces Partnership with Zerista, to Deliver Revolutionary Personalized Content Live to Event Attendees

Validar Inc. Announces Partnership with Zerista, to Deliver Revolutionary Personalized Content Live to Event Attendees

Zerista and Validar

Today Validar Inc, a leading provider of lead management technology for event marketers, and Zerista powered by JackRabbit Systems, a leading Mobile App provider, announce an integrated technology partnership to deliver live bespoke messaging and content to event attendees.

By integrating Validar’s live attendee behavior tracking data with Zerista’s intuitive mobile application, attendees now can have a personalized experience driven from live event participation that can include things such as:

  • Live session suggestions
  • Live like attendee introductions
  • Subject Matter Expert introductions based upon content that generates renewed interest
  • Live evaluation notification and propagation while sessions on in progress
  • Sponsor ad presentation
  • Sponsor introductions that align with interests and activity

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