Looking back at 2017, you’ll recall that Apple announced controversial changes to its app guidelines designed to reduce the number of low-quality apps and spam in the App Store. After listening to feedback from event industry professionals and app developers, they revised their guidelines on templated apps.
With their most recent announcements, Apple has clarified their guidelines to make them even more event app friendly. Here are the key takeaways you need to know for 2018:
Apple has NOT changed its position on consolidating event apps. You will be required to house your events within a single, vendor-branded container app. This model is a modern, efficient delivery system that will make the app process easier for our clients and their attendees.
To continue reading the key takeaways, click here.
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