In a few short years, Zerista has evolved to become a leader in location-driven planning and experiences for conference attendees.
A few years ago, organizers for an upcoming national convention arrived in Denver, Colorado. They were there in search of a custom application solution that could provide city-wide maps and information linked to all the events and locations for the stakeholders that would attend the convention.
In short order, a local developer and Stanford graduate won the contract, who then built a desktop application which exceeded the challenge set forth by the organizers. The resulting program was a huge hit, and that developer saw the full potential of providing convention organizers and attendees with a rich, interactive planning application. That custom application became known as Zerista.
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