For the past 10 years, Shawn has lead JackRabbit Systems Book Direct sales efforts and works directly with DMOs and lodging properties to facilitate the growth of our Book › Direct and Meta › Direct engine’s on travel destination websites to produce seamless direct bookings from those sites and provide business intelligence for our clients.
Shawn was also the founder and president of Apex Direct, a direct marketing consulting firm founded in 1998. McKeown has provided consulting and strategic management for marketing clients such as Fleet Bank, Bank of America, Wells Fargo, and Microsoft.
In addition to his focus in direct marketing, McKeown has been the Vice President of Strategic Development for Rickert Media. McKeown has focused on strategic planning and development, brand positioning and market analysis within the Out-of-Home, Internet, and Alternative media categories for clients such as Reuters Sign in Times Square, Amusement Media, Dasher Media, and Fearless Entertainment. He has sold and managed successful programs for companies like Yahoo, Hewlett-Packard, Boeing, Clorox, Fox TV, and Anhueser-Busch.