• Santa Fe, NM, USA
  • Denver, CO, USA
  • London, UK

Jackrabbit Systems Acquires Zerista

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Travel search engine leader integrates event management system to expand full suite of travel and meetings services.

JackRabbit Systems, Inc., the tourism and travel industry’s preferred choice for development of custom travel search engines for destination and travel portal websites, has completed the acquisition and integration of Zerista, Inc., the forward-thinking provider of online event management platforms for the life sciences, financial, media, and association industries. (more…)

New Book › Direct Search Engine Launches, September 2015

JackRabbit Systems, Inc. is pleased to announce a partnership with and the launch of Book › Direct on the following Destination Marketing Organization websites:

Dothan, AL CVB

Burbank YMCA (Partner site of Visit Burbank)

Mt. Shasta (Partner Site of Cycle Siskiyou)

Yreka CA Chamber (Partner Site of Cycle Siskiyou)

(more…)

New Book › Direct Lodging Search Engine Launches, August 2015

JackRabbit Systems, Inc. is pleased to announce a partnership with and the launch of Book › Direct on the following Destination Marketing Organization websites:

Explore Oakridge

Hilton Head

Charleston CVB
(more…)

New Book › Direct Lodging Search Engine Launches, July 2015

JackRabbit Systems, Inc. is pleased to announce a partnership with and the launch of Book › Direct on the following Destination Marketing Organization websites:  (more…)

New Book › Direct Lodging Search Engine Launches, June 2015

JackRabbit Systems, Inc. is pleased to announce a partnership with and the launch of Book › Direct on the following Destination Marketing Organization websites:

Cache Valley

Petoskey Area

Flagstaff

Russell County

Lenawee County

Southwest Michigan
(more…)

New Book › Direct Lodging Search Engine Launches

JackRabbit Systems, Inc. is pleased to announce a partnership with and the launch of Book › Direct on the following Destination Marketing Organization websites:

Keystone Chamber of Commerce

Santa Monica

Tri-Valley California Convention and Visitors Bureau

Muskoka

Fairfield Tourism

New Brunswick Tourism and Parks

Kearney Visitors Bureau

(more…)

Top 10 Travel Websites for the Destination Marketer

In my market research experiences for JackRabbit Systems, Inc., I’ve accumulated a small list of my favorite go-to blogs and websites which are chock-full of interesting, current, relevant articles pertaining to the travel industry. As a researcher, I like to use a combination of what I call “front-end” and “back-end” content.

“Front-end” content is geared towards the end user, the traveller, the mom, the honeymooning couple, the person/people planning their vacation. By putting yourself in the shoes of a traveller, you will gain a better understanding of their needs and wants, and therefore be better able to target your marketing more effectively. (more…)

New Book › Direct Lodging Search Engine Launches

JackRabbit Systems, Inc. is pleased to announce a partnership with and the launch of Book › Direct on the following Destination Marketing Organization websites:

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The Mobile Majority is Here in Travel — and Across All Demographics

There is a clear mobile majority in travel across all demographics for the first time ever, says the latest Travel Technology Survey from Phocuswright.

The report, which covered habits in 2014, found that smartphone penetration has reached the majority in all demographics, with 76% of those aged 55-64 and 58% of those 65 and older owning a smartphone.

This milestone means that the true mobile majority is here, and that travel brands can now count on nearly all of their travelers to have access to a smartphone. (more…)

Designing Your Destination Website

One of the most popular trends in website design right now is the minimalist approach. Minimalist websites are easy on the eyes and make for a pleasant user experience. Travel websites, however, often have a lot of information and content, making it a challenge to design minimally. Creativebloq.com suggests designing “simply” rather than “minimally” in cases like this, and top priority should be given to organization of your content.

The following are compendious design tips and tricks, but your number one priority when designing your travel website should be to remain on-brand with your destination. You should never sacrifice brand recognition for trendy designs. (more…)

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