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JackRabbit Systems: 2016 Booking Behavior Data

Booking Behavior Data

We’ve all got data, Insight › Direct can show you how to use it.

QUESTION: What happens when a consumer books direct with a lodging property?

ANSWER: Consumers have higher levels of purchasing confidence, a better customer service experience, spend more on their stay and are more likely to become a repeat customer. Routing consumers directly to lodging partners ensures that market integrity remains intact. (more…)

Destination Revenue Increases Through Direct Bookings

Like hotels, destinations increase revenue when they promote direct bookings. A report from SiteMinder found hotel’s average stay revenue from direct bookings are 76.5% higher than OTAs and other 3rd party booking channels ($600 vs $340). (more…)

Study Shows Consumers Prefer to Book Direct

Destinations strive to provide the best experience for their visitors and hotels, which includes the best possible booking experience. When the decision comes down to booking through an OTA (booking.com, Travelocity, Expedia) or directly with a lodging property, research from Koddi is clear: consumers want to Book Direct. (more…)

Spotlight On: JackRabbit’s Product Suite

JackRabbit Systems’ expansive product suite has the options you want to customize the tools you already have. Want to learn more about our add-on engines and features? Schedule a demo with your Account Manager today! (more…)

JackRabbit Systems: 2016 Device Trends within the Booking Funnel


Last month we left you with with some overall data regarding the volume of searches and referrals our platform generated across our network from all of our channels.  This was a global perspective that shows how powerful the DMO-site traffic can be resulting in 6.5MM referrals to your lodging partners.

This month, we want to look a little closer at the booking funnel, and how it performs by device, starting with the widget. (more…)

JackRabbit Systems: 2016 Searches and Referrals


Book › Direct, powered by JackRabbit Systems, had a monumental year in 2016, and we can’t wait to tell you all about it.  For the next few months, we’re going to highlight some of the important trends and data points we’ve been gathering across our 243 DMO partner sites in the U.S., Canada and the Caribbean, and offer up some perspective on what that can mean for our clients.

We’re going to start by analyzing the two key data points that are fundamentally JackRabbit: Searches & Referrals. (more…)

Product Spotlight: Custom Interstitial

JackRabbit now offers the opportunity to customize the interstitial that counts down the transition between your results page and the property’s website.   (more…)

Meet the “Bleisures:” New Travel Trends of Business Travelers

Bleisure Travler

The “bleisure” traveler is a frequent business traveler who mixes their business trips with leisure time. They maximize their business travel by extending their trips to accommodate fun leisure activities and they often take a loved one—or sometimes the whole family—along for the trip. With conference and convention attendees among the most likely to turn their business trips into a bleisure trip, huge revenue opportunities are opening up for both conference and event organizers and Destination Marketing Organizations. Here’s a closer look at this emerging trend: (more…)

What Attendees Really Want in a Mobile Event App—and How to Make Them Love It

Event › Direct by Jackrabbit

Attend any event today and most likely you’ll find a dedicated mobile app. In fact, eighty-six percent of event planners expected to have an app at their event in 2016.

But as mobile event apps become the norm, what capabilities do attendees really want? And more importantly, how do planners add new features to make them love it?

Zerista: A Deeper Dive into the Winter 2017 Infographic

Meetings Mag by Morgan Halaska

In our Winter 2017 issues, we’re featuring the tech companies that were part of the 2016 ibtm America TechCollective in partnership with DAHLIA+. Because we can only fit so much in print, read on here for our full interview with Dade J. Gaylord, vice president of operations, Zerista, by JackRabbit Systems, Inc. (more…)

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