In a few short years, Zerista has evolved to become a leader in location-driven planning and experiences for conference attendees. (more…)
Zerista is committed to innovation and we are excited to announce a new iOS version of the Zerista app. The new version will serve the more than 61% of Zerista users who use an iPhone to access the app. We’ve included performance enhancements like: (more…)
Looking back at 2017, you’ll recall that Apple announced controversial changes to its app guidelines designed to reduce the number of low-quality apps and spam in the App Store. After listening to feedback from event industry professionals and app developers, they revised their guidelines on templated apps. (more…)
Book › Direct does more than drive direct bookings, it rewards your visitors with a speedy results page, extensive lodging content, and the live rates and availability they’re looking for. Combine all this with our low bounce rate, referral generation, and increased time spent on site, and you can count on Book › Direct to directly impact your site’s performance.
We’ve had a great year at JackRabbit! Here are some of the things that made our Book › Direct platform a success this year! Have a Happy New Year!
Whether your DMO is large or small, with a big marketing budget or a more modest one, a social media strategy can have a big impact. With over one billion people on Facebook and Instagram every day, social media channels have leveled the playing field through unparalleled access to potential travelers. And their influence on the travel industry is growing. (more…)
So you want to know where your customers are coming from and how your marketing dollars are performing, but you don’t know how to do that. Guess what, it’s simple, just add a campaign tag to all of your outbound links to your JackRabbit Book › Direct system and we’ll do the rest! A campaign tag can be anything you choose and you can also set-up as many campaign tags as you’d like, as often as you’d like! (more…)
With consumers spending more and more time on mobile, how can the travel industry capitalize on this shift? Will Facebook become it’s own online travel agency or booking platform? As travel trend forecasts focus on Facebook’s growing travel intent, one thing is clear: If DMOs aren’t paying enough attention to mobile right now, they’re missing out. (more…)
We’ve all got data, Insight › Direct can show you how to use it.
QUESTION: What happens when a consumer books direct with a lodging property?
ANSWER: Consumers have higher levels of purchasing confidence, a better customer service experience, spend more on their stay and are more likely to become a repeat customer. Routing consumers directly to lodging partners ensures that market integrity remains intact. (more…)
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