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Category: Tips & Tricks

Want to Know Where Your Customers Are Coming From?

So you want to know where your customers are coming from and how your marketing dollars are performing, but you don’t know how to do that. Guess what, it’s simple, just add a campaign tag to all of your outbound links to your JackRabbit Book › Direct system and we’ll do the rest! A campaign tag can be anything you choose and you can also set-up as many campaign tags as you’d like, as often as you’d like! (more…)

Product Spotlight: Custom Interstitial

JackRabbit now offers the opportunity to customize the interstitial that counts down the transition between your results page and the property’s website.   (more…)

Meet the “Bleisures:” New Travel Trends of Business Travelers

Bleisure Travler

The “bleisure” traveler is a frequent business traveler who mixes their business trips with leisure time. They maximize their business travel by extending their trips to accommodate fun leisure activities and they often take a loved one—or sometimes the whole family—along for the trip. With conference and convention attendees among the most likely to turn their business trips into a bleisure trip, huge revenue opportunities are opening up for both conference and event organizers and Destination Marketing Organizations. Here’s a closer look at this emerging trend: (more…)

What Attendees Really Want in a Mobile Event App—and How to Make Them Love It

Event › Direct by Jackrabbit

Attend any event today and most likely you’ll find a dedicated mobile app. In fact, eighty-six percent of event planners expected to have an app at their event in 2016.

But as mobile event apps become the norm, what capabilities do attendees really want? And more importantly, how do planners add new features to make them love it?

Designing Your Destination Website

One of the most popular trends in website design right now is the minimalist approach. Minimalist websites are easy on the eyes and make for a pleasant user experience. Travel websites, however, often have a lot of information and content, making it a challenge to design minimally. Creativebloq.com suggests designing “simply” rather than “minimally” in cases like this, and top priority should be given to organization of your content.

The following are compendious design tips and tricks, but your number one priority when designing your travel website should be to remain on-brand with your destination. You should never sacrifice brand recognition for trendy designs. (more…)

2015 Travel Trends

Travel Trends

According to an ITB Travel Trends Report, travel in North America was up 5% in 2014. With unemployment on the decline and steady economic growth, it is predicted that travel will rise even more in 2015.

The goal of any destination in 2015 should be to focus on differentiating themselves by adapting to the most popular trends in travel in order to provide vacationers with exactly what they want. Here we’ve compiled a comprehensive list of just that: (more…)

Holiday Travel Trends 2014

It’s been a great year for the travel industry and, according to many sources, 2014 is set to go out with a bang with a record number of travelers planning a vacation during the last week of the year.

In years past Thanksgiving was the big travel week in the U.S., but this year, according to American Express Travel agents, most people are planning a vacation for the week between Christmas and New Year’s, not Thanksgiving weekend. So if you experienced a busy and successful Thanksgiving weekend, you’re sure to have an even busier period to come! (more…)

Social Media Best Practices for Destination Marketing

Social media has been proven to be one of the most effective and cost-efficient ways to connect with your customers on a regular basis. While ROI still seems to be a hard thing to track, experts say simply being able to reach out on a regular basis and interact with people is invaluable. At JackRabbit Systems, Inc. we understand the importance of utilizing the latest technologies to reach your client base and have put together this list of social media best practices.


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