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Category: News Articles

Presenting a better convention experience, powered by Zerista and HERE Venues

In a few short years, Zerista has evolved to become a leader in location-driven planning and experiences for conference attendees. (more…)

The Apple Effect

Looking back at 2017, you’ll recall that Apple announced controversial changes to its app guidelines designed to reduce the number of low-quality apps and spam in the App Store. After listening to feedback from event industry professionals and app developers, they revised their guidelines on templated apps. (more…)

Is Facebook the Next Big Trend in Destination Marketing?

Whether your DMO is large or small, with a big marketing budget or a more modest one, a social media strategy can have a big impact. With over one billion people on Facebook and Instagram every day, social media channels have leveled the playing field through unparalleled access to potential travelers. And their influence on the travel industry is growing. (more…)

Destination Revenue Increases Through Direct Bookings

Like hotels, destinations increase revenue when they promote direct bookings. A report from SiteMinder found hotel’s average stay revenue from direct bookings are 76.5% higher than OTAs and other 3rd party booking channels ($600 vs $340). (more…)

Study Shows Consumers Prefer to Book Direct

Destinations strive to provide the best experience for their visitors and hotels, which includes the best possible booking experience. When the decision comes down to booking through an OTA (booking.com, Travelocity, Expedia) or directly with a lodging property, research from Koddi is clear: consumers want to Book Direct. (more…)

Meet the “Bleisures:” New Travel Trends of Business Travelers

Bleisure Travler

The “bleisure” traveler is a frequent business traveler who mixes their business trips with leisure time. They maximize their business travel by extending their trips to accommodate fun leisure activities and they often take a loved one—or sometimes the whole family—along for the trip. With conference and convention attendees among the most likely to turn their business trips into a bleisure trip, huge revenue opportunities are opening up for both conference and event organizers and Destination Marketing Organizations. Here’s a closer look at this emerging trend: (more…)

What Attendees Really Want in a Mobile Event App—and How to Make Them Love It

Event › Direct by Jackrabbit

Attend any event today and most likely you’ll find a dedicated mobile app. In fact, eighty-six percent of event planners expected to have an app at their event in 2016.

But as mobile event apps become the norm, what capabilities do attendees really want? And more importantly, how do planners add new features to make them love it?

Zerista: A Deeper Dive into the Winter 2017 Infographic

Meetings Mag by Morgan Halaska

In our Winter 2017 issues, we’re featuring the tech companies that were part of the 2016 ibtm America TechCollective in partnership with DAHLIA+. Because we can only fit so much in print, read on here for our full interview with Dade J. Gaylord, vice president of operations, Zerista, by JackRabbit Systems, Inc. (more…)

TrustYou & JackRabbit to Give Destinations Increased Search Options for Higher On-Site Conversion

Via Hotel-Online

New Data & Filtering Options Enable Travelers to Search for Hotels Based on Guest Reviews

Dallas, Texas and Munich, Germany – April 4, 2014 TrustYou, the market leader in online reputation management for the hospitality and travel industry, has just launched a collaborative effort with JackRabbit Systems, Inc., one of the top choices for developing custom travel booking search and direct referral engines (Book Direct) for City, County, State, Provincial and National Destination Marketing Organizations (DMOs) across North America and the Caribbean. (more…)

Hotel booking widget now on CVB’s webpage

– Potential Carroll County visitors can quickly book hotel and motel rooms prior to their visits using a new tool on the Carrollton findviagra.com Area Convention and Visitors Bureau website.
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