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Category: Meetings & Events

Validar Inc. Announces Partnership with Zerista, to Deliver Revolutionary Personalized Content Live to Event Attendees

Zerista and Validar

Today Validar Inc, a leading provider of lead management technology for event marketers, and Zerista powered by JackRabbit Systems, a leading Mobile App provider, announce an integrated technology partnership to deliver live bespoke messaging and content to event attendees. (more…)

Presenting a better convention experience, powered by Zerista and HERE Venues

In a few short years, Zerista has evolved to become a leader in location-driven planning and experiences for conference attendees. (more…)

Meet the “Bleisures:” New Travel Trends of Business Travelers

Bleisure Travler

The “bleisure” traveler is a frequent business traveler who mixes their business trips with leisure time. They maximize their business travel by extending their trips to accommodate fun leisure activities and they often take a loved one—or sometimes the whole family—along for the trip. With conference and convention attendees among the most likely to turn their business trips into a bleisure trip, huge revenue opportunities are opening up for both conference and event organizers and Destination Marketing Organizations. Here’s a closer look at this emerging trend: (more…)

What Attendees Really Want in a Mobile Event App—and How to Make Them Love It

Event › Direct by Jackrabbit

Attend any event today and most likely you’ll find a dedicated mobile app. In fact, eighty-six percent of event planners expected to have an app at their event in 2016.

But as mobile event apps become the norm, what capabilities do attendees really want? And more importantly, how do planners add new features to make them love it?
(more…)

Zerista: A Deeper Dive into the Winter 2017 Infographic

Meetings Mag by Morgan Halaska

In our Winter 2017 issues, we’re featuring the tech companies that were part of the 2016 ibtm America TechCollective in partnership with DAHLIA+. Because we can only fit so much in print, read on here for our full interview with Dade J. Gaylord, vice president of operations, Zerista, by JackRabbit Systems, Inc. (more…)

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