Book › Direct does more than drive direct bookings, it rewards your visitors with a speedy results page, extensive lodging content, and the live rates and availability they’re looking for. Combine all this with our low bounce rate, referral generation, and increased time spent on site, and you can count on Book › Direct to directly impact your site’s performance.
Like hotels, destinations increase revenue when they promote direct bookings. A report from SiteMinder found hotel’s average stay revenue from direct bookings are 76.5% higher than OTAs and other 3rd party booking channels ($600 vs $340). (more…)
Destinations strive to provide the best experience for their visitors and hotels, which includes the best possible booking experience. When the decision comes down to booking through an OTA (booking.com, Travelocity, Expedia) or directly with a lodging property, research from Koddi is clear: consumers want to Book Direct. (more…)
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