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Category: Announcement

Validar Inc. Announces Partnership with Zerista, to Deliver Revolutionary Personalized Content Live to Event Attendees

Zerista and Validar

Today Validar Inc, a leading provider of lead management technology for event marketers, and Zerista powered by JackRabbit Systems, a leading Mobile App provider, announce an integrated technology partnership to deliver live bespoke messaging and content to event attendees. (more…)

Presenting a better convention experience, powered by Zerista and HERE Venues

In a few short years, Zerista has evolved to become a leader in location-driven planning and experiences for conference attendees. (more…)

Just Released: New iOS version of Zerista

Zerista is committed to innovation and we are excited to announce a new iOS version of the Zerista app. The new version will serve the more than 61% of Zerista users who use an iPhone to access the app. We’ve included performance enhancements like: (more…)

The Apple Effect

Looking back at 2017, you’ll recall that Apple announced controversial changes to its app guidelines designed to reduce the number of low-quality apps and spam in the App Store. After listening to feedback from event industry professionals and app developers, they revised their guidelines on templated apps. (more…)

Another Year in the Books!

We’ve had a great year at JackRabbit! Here are some of the things that made our Book › Direct platform a success this year! Have a Happy New Year!

Book › Direct 2017 Highlights

Introducing Live Rates, Jackrabbit’s Best Book › Direct Experience Yet

Over the past year, Jackrabbit Systems has been hard at work changing the way we gather information on lodging rates and availability. Our work has paid off & we are proud to announce the full rollout of Live Rates, our best Book › Direct experience yet! (more…)

Spotlight: Flex Your Facebook Page

With consumers spending more and more time on mobile, how can the travel industry capitalize on this shift? Will Facebook become it’s own online travel agency or booking platform? As travel trend forecasts focus on Facebook’s growing travel intent, one thing is clear: If DMOs aren’t paying enough attention to mobile right now, they’re missing out. (more…)

JackRabbit Systems: 2016 Searches and Referrals


Book › Direct, powered by JackRabbit Systems, had a monumental year in 2016, and we can’t wait to tell you all about it.  For the next few months, we’re going to highlight some of the important trends and data points we’ve been gathering across our 243 DMO partner sites in the U.S., Canada and the Caribbean, and offer up some perspective on what that can mean for our clients.

We’re going to start by analyzing the two key data points that are fundamentally JackRabbit: Searches & Referrals. (more…)

What Attendees Really Want in a Mobile Event App—and How to Make Them Love It

Event › Direct by Jackrabbit

Attend any event today and most likely you’ll find a dedicated mobile app. In fact, eighty-six percent of event planners expected to have an app at their event in 2016.

But as mobile event apps become the norm, what capabilities do attendees really want? And more importantly, how do planners add new features to make them love it?

Jackrabbit Systems Acquires Zerista

Travel search engine leader integrates event management system to expand full suite of travel and meetings services.

JackRabbit Systems, Inc., the tourism and travel industry’s preferred choice for development of custom travel search engines for destination and travel portal websites, has completed the acquisition and integration of Zerista, Inc., the forward-thinking provider of online event management platforms for the life sciences, financial, media, and association industries. (more…)

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